DONE

VivaConnect, India’s Largest ‘Voice’ and ‘Missed Call’ company has ventured into Food and Beverage (F&B) industry by developing – ‘DONE’, a tailor made food order management platform. The platform establishes it’s eminence by covering all possible contemporary mediums of placing an order i.e. Phone calls, Web and Mobile. The seamless integration of platform ensures delightful ordering experience. Moreover, the customer receives an acknowledgement SMS for his order status at every stage during the order process regardless of the mode of ordering.

We being a travel and food experience website, got an opportunity to interact with Himanshu Khona, Director- DONE. We grabbed it as we wanted to know the story of the platform that is being used by food providers and their customers in the hospitality industry.

Snippet of interaction

NKM (Nidhi KM): What inspired you to enter into Food and Beverage industry.

HK(Himanshu Khona):Movivation labs is a joint venture between Viva Connect and DONE. I had started a company DONE that could write mobile applications. We had an application for Restaurants but nobody was accepting it. Initially, it was a tough time we used to get payment per order basis or no payments. Vikram Raichura, Managing Director- Viva Connect had a client who needed this application. It was successfully launched. Since the demand was there in the market and we had a solution, we were finally successful in launching this application with many restaurant chains and QSRs.

NKM:You have two types of Customers a. Restaurants , b. End users. What do they say about this application ?
HK:We have been getting positive feedback as a result of which the business is ever increasing. Operationally, we provide CRM module, analytics, call centre, historical data etc. Restaurants can use the data to re target its customers via email, whatsapp and SMS etc. Since they have historical data, they know their customers and their Marketing strategies can be more customer centric. Its Content Management System (CMS) allows restaurant owners to easily manage their menu, prices, outlets and much more by logging over a website.

NKM: What are the opportunities you have in the current system that you want to overcome?

HK:Point of sale integration and data collection. Dine out is not directly integrated with the system at the point of sale. Next on the plan is Loyalty Management by retargeting existing customers, loyalty points generation. These should be implemented by the second quarter of this year.

NKM: Is there any other mode you plan to delight your customers in Food and Beverage industry?
HK: Yes, we are planning to have Facebook ordering where Facebook would have an order button or tab.

NKM: Which all locations you are spread across ?
HK:DONE currently powers over 20 customers in Mumbai, Pune and Bangalore. A few of DONE’s customers are Box8, Natural Ice Cream, Pizza Corner, RushHrs, Eatsome, Wokinthebox, ichef, Torritup, Hangla’s, Zaffran and Baskin-Robbins. Presently, the platform connects over 150 outlets, 20 customers in these 3 cities. Now, DONE is open to the entire Industry across Indian cities. We plan to extend our presence in Delhi,  Chennai,Dubai, Qatar and U.S.

NKM: How do you differentiate from your competitors

HK: We provide a complete ordering experience to our customers including the multilingual call center. Kind of personal commitment that we provide is apparent from our work. I will share a story. During New Year’s eve, our clients faced sudden traffic which they were not able to process themselves leading to missed orders. We intervened through the missed call system and grabbed those missed customers and provided them with the delightful food ordering experience.

Himanshu Khona-Director-DONE

NKM: What is the vision of this Organization?
HK: Vision of ‘DONE’ is to become a single stop solution for order management for restaurant customers.

NKM: Thank you for your time today

Nidhi KM

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